The 30-second ad below will run on Fox News on Saturday during Trump's July 4th Salute to America. It features the face of former NC House member and Matthews, NC mayor, Shawn LeMond, saying, “The Republican Party that I knew and loved was an honorable party. What’s taken over our party is wrong. And as a Republican, as a Christian, we simply cannot allow this man to be re-elected.” (SORRY! Every attempt to embed the ad into this post screwed the hell out of the text. See the ad here.)
The ad was produced by a group calling itself Republican Voters Against Trump (RVAT). Their website is not forthcoming about who they are -- the names of individuals leading this effort -- but it contains a calvacade -- dozens and freakin' dozens -- of Republican testimonials about loss of faith in Trump, from all over the country. A bracing stew of discontent.GOP strategist Larry Shaheen of Mecklenburg County said that ads like the one above are "not designed to move Republicans. They're designed to make the Unaffiliateds in urban areas more comfortable not voting for Trump and voting for Biden." That's Trumpism's Achilles heel, the independents.