Senate District 4 -- Wayne, Wilson, and Greene counties -- is rated by the Civitas Partisan index as R+3, which is exactly in the sweet spot for a flip if there's a genuine wave. Buck Newton, the Republican incumbent, made something of a name for himself, especially during the whole "Bathroom Bill" uproar, as an obnoxious anti-gay crusader. Jess (Jessica) Rivera, an ex-Marine and lesbian barber shop owner who's married to a woman, is putting up quite a fight to oust Buck Newton. I got alerted to her just this morning by Blair Reeves, whose Carolina Forward operation has endorsed her. If Blair is enthusiastic, then I'm enthusiastic. (Rivera has earned a raft of other progressive endorsements.)
Newton famously gave up his safe NC Senate seat in 2016 to run against Josh Stein for Attorney General. Newton earned a good deal of negative attention that year by yelling "fight to keep North Carolina straight" at a campaign rally, and he has consistently seemed to equate any species of queer with "predator," fanning fear of The Gay in rural precincts. Stein beat him for A.G. by a hair. Newton regained the Dist. 4 Senate seat six years later, in 2022, and has held it since. He won reelection in 2024 by 10 points over his Democratic opponent.
Newton has been indelibly defined for me by a post on a Facebook thread in 2016, written by someone who was a fellow student with Newton in AppState's political science program:
I knew Buck Newton when he was in college. He was always very opinionated, angry, looked down on others, always saw things in simple terms, always quick to jump to conclusions, always claimed things were "common sense". He was always very judgmental and used bully tactics on others to make his opinion appear correct. He was always full of confidence based on simple, black and white views of the world. Several of us thought he was an idiot because of his lack of ability to see and understand what was beneath the surface of issues. This bill/law [HB2] sounds exactly like something college-kid Buck would do. Apparently, he has not grown much. There are many smart and wise people in North Carolina who see God's creation as it truly is - a very complicated marvel, so it is absolutely shocking that such a person of low understanding could rise to such power based on such a superficial foundation. Shocking. At one point in time, the earth being flat was "common sense", blacks being inferior was "common sense"... And, here we are... again.
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Jess Rivera
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It wasn’t just a decision to serve, it was a decision to survive. The Corps gave me structure, discipline, and a way to carry myself through the world with purpose. It also taught me when to speak and when to listen. And that both matter equally.
After her Marine hitch ended, Rivera trained in cosmetology and hair-styling, and about four years ago opened the Garrison Barber & Parlor in downtown Wilson -- "a place where people can feel proud to walk in, and even more proud walking out. A place that says we all matter .... I’m running for State Senate because I know what it’s like to fall through the cracks. And I know how much it matters when someone reaches out and says, 'I see you'.”
She's effective in live reels on her Facebook feed, talking straight and with some color about the sham laws that Buck Newton and his boys in Raleigh passed, like the stuff put into the budget that made all General Assembly members owners of their own (formerly public) records -- now rendered private and protected from view. Not only that, the GA members can sell their records, if they so please. ("And what am I bid for Senator Mugstomp's love notes?") In one video, Rivera mocks the "one ... two ... three" attack postcards -- over-sized and flamoyant with screaming color -- that either Buck sent out or some PAC looking to save him from the dangerous lesbian -- 3 in one week! (That was the sort of attack barrage the monied Right used to unseat Cullie Tarleton in HD 93 in 2010.) I like Rivera's cool dismissal of those vicious over-sized postcards with their screaming attack lines as worthless dustballs churned up by a genuinely spooked incumbent. The thought of losing to a lesbian if you're Buck Newton!
Man! I'd like to be at the Rivera victory party on November 3.
I don't know about Rivera's fundraising. Third Quarter reports aren't due to the SBOE until the 27th of this month. For the 2nd Q, she reported less than $50,000 raised or on-hand. I wouldn't even go look at Buck Newton's 2nd Q. He has all the money he needs to send three big flaming attack pieces against Rivera every week until the election.







