In short, he's been a regular embarrassment to the Republican establishment.
Not a hint of Trumpism in his written announcement: “I am seeking the Republican nomination for House District 83 because my experience and my proven record of leadership and community involvement will enable me to serve our District. The people of the 83rd District are my friends; you are my family. Together, united by our shared values, we can make Cabarrus County and North Carolina a better place for ourselves and our children.”
Democrat Gail Young ran against Larry Pittman in 2018 and did better than anyone might have expected, drawing over 47% of the vote, and she's been building the infrastructure for another campaign for the District 83 seat in 2020. She might prefer to run against Larry Pittman rather than Jay White, who has an established name and who is, like I said, sane.