Gary Pearce, the sage of "Talking About Politics,"
has a straight-forward suggestion for Democratic congressional candidates running in 2018:
If I was running a Congressional race next year, I’d test this simple message in a poll:
“Trump is rash, reckless, irresponsible, unpredictable and dangerous. Somebody needs to keep an eye on him and keep him in check. My opponent won’t. I will.”
Keep it simple. Focus on the one fact people know for certain. They don’t know whether the tax bill is good or bad; taxes are confusing. They do know that Trump is rash, reckless, irresponsible, unpredictable and dangerous.
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