Came across this paragraph in an article delving into the Republicans' use of market research:
"One of the [TV] shows most popular with Republicans, especially Republican women ages 18 to 34, turned out to be 'Will & Grace,' the sitcom about gay life in New York. As a result, while Mr. Bush was shoring up his conservative credentials by supporting a constitutional amendment against same-sex marriage, his advertising team was buying time on a program that celebrates gay culture."
According to this source, the Bush-Cheney campaign advertized 473 times on "Will & Grace" between Jan. 1st and November 2nd.
This info comes out of the Wisconsin Advertizing Project which analyzes political advertising and will be studied closely by operatives in both parties.
Monday, December 06, 2004
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