Friday, August 30, 2019

Who Produced This Campaign Video? It's Genius!

Here's M.J. Hegar's "(Re)Introduction" for her campaign for US Senate in Texas against John Cornyn ... just because I can't stop watching it and because it's the new gold standard for what candidate videos ought to accomplish -- personality over prescription. It's even better than her "Doors" introduction when she ran for Congress in 2018.

Of course, M.J. Hegar has a primary to get through to take on Cornyn (on March 3rd, Super Tuesday), and she's up against some other strong Democrats (at least seven others, at last count, with more in the wings still considering it).

Good videos don't necessarily translate to votes, but they certainly don't hurt. They can help people decide to write checks, if nothing else.

I'm told that Putnam Partners did the video, which probably means that North Carolina's own Frank Eaton had a hand in it.

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