Attorney General Jeff Jackson filed on January 7th a pretty damn impressive civil suit against six mega-landlords and the software company RealPage, which illegally uses data to help the mega-landlords fix predatory rental rates. Jackson joined nine other attorneys as well as the antitrust division of the U.S. DOJ. Jackson and his fellows "allege that six corporate landlords are trading private information and manipulating vacancies to boost rents." As Ned Barnett, lead opinion writer at the NandO, put it today, "Jeff Jackson is off to an encouraging start" (Barnett).
No kidding. Predatory renters and their unfair tactics have long invited a comeuppance, and perhaps this will be a start. The six landlords being sued collectively manage hundreds of thousands of apartment rentals (no, really), which undoubtedly makes them big, bigger targets for prosecution. What about the ugly landlords in, say, university towns who don't rent hundreds of thousands of apartments, but who rent out certainly scores of them and hundreds and maybe thousands? There seems to be a universal principle of greed that can't resist exploiting the young.
To be clear, Jackson is amending with this new suit an action first researched and taken by former A.G. Josh Stein last March, when there were seven other attorneys general joining the suit against RealPage. No mention back then of the six landlords Jackson's amended suit adds, though Stein certainly knew where they were. At a news conference last August, Stein said three of the top 10 markets that RealPage has been exploiting are in Charlotte, Raleigh, and Durham/Chapel Hill, and Jackson's suit notes that none of the big landlords operating in NC are actually headquartered in NC. They're from all over, from Dallas to Chicago to Atlanta to Charleston, etc. Out-of-state corps exploiting the natives with the help of a clever software company.
Jackson’s office alleges that the singled-out landlords have allegedly used RealPage’s algorithm "to set rents for almost one-third of one-bedroom and two-bedroom apartments in each of the three metro areas" (Avi Bajpai).
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