On the editorial pages of the major McClatchy papers in the state this morning, Gov. McCrory gets some advice from Jim Jenkins. It's good advice. We trust that McCrory will ignore it, and there's already evidence that he will ignore it.
Because he's putting his political future in the hands of makeover artists. The McCrory reelection front group, Renew North Carolina Foundation, is launching a 60-second TV ad across the state meant to make The Guv look, or at least talk, tough. "I'm stepping on toes right and left," The Guv brags.
If those ad-wise manipulators of public perception can't quite turn McCrory into Harry Truman, they at least know how to paint lips on a pig. So we'll see if that helps.
Despite all the voice-over bravado that 60 seconds can deliver, McCrory still seems more like Bert Lahr as the Cowardly Lion than like G.I. Joe.
How does such a lightweight step on toes and leave any impression at all?