Little Patty McHenry of the NC-10 has the technique down PAT.
Threaten to sue your Republican primary opponent over a TV ad that most of your constituents had not seen but will now know about. Including all the controversy that supposedly you wanted to hide.
Thus giving your primary opponent the golden opportunity to stage a press conference in front of your regional office, shouting "I will not be intimidated!"
Cool move, Patrick. And why, exactly, were your most partisan compadres calling you the next Tom DeLay? Wasn't he known for strategic positioning?